Simplify, simplify, simplify

Before moving to France Brian worked in advertising and graphic design. In the later stage of his career he was ‘Creative lead’, which meant he lead the running of a creative department, not so much hands-on as he was in the early days. He often tells me that his team would say that ‘great design was not about putting more in, but instead about having an idea, and then stripping it back until it was perfect’. Their motto was ‘simplify, simplify, simplify’.

Following a contact from someone for information recently, which we thought was readily available on the website, we realised that maybe we hadn’t been practicing what Brian’s team preached. So today we took some time and sat and reviewed the website. We realised we had committed a cardinal sin…it took too many clicks to reach the information. After our review, Brian went about reducing the number of pages on our site, and making the important information clearer and more abundant. So we now have a revamped website, which is far simpler to use.

Let us know what you think by visiting the new homepage and linked pages, we think it’s a lot easier to use, but would love to hear your thoughts.